Search Engine Marketing or SEM is the practice of promoting a website on the internet to increase its online visibility and footfalls on it. One of the soundest techniques of drawing internet traffic to the website is article and press release submission on popular websites. Whilst articles inform the readers and potential visitors about the services and products provided by the company, a press release keeps them up-to-date with the latest developments regarding it. Coupled with link building, press releases and articles submission work as highly effective tools for SEM by directing hordes of visitors to the company’s website.
Press releases are useful tools to inform the public of the activities that the firm is engaged in and press release submissions spread the word like wildfire. This results in the prospective clients being drawn to the website, thereby increasing its search engine ranking position. This is an economical practice that leads to the organization building a reputation among the netizens, which provides invaluable gains to the firm in terms of potential online business. There are many websites that float each and every press release of the clients for free, and are thronged by many internet potential sales targets for companies on a regular basis.
Apart from these, other benefits of availing press release submission services include the following:
* Assists entrepreneurs in building business’ brand name on the web
* As PRs are submitted on a website that hosts them, targeted traffic is driven to the company’s website through one-way links
* Searchability value of press releases is very high in search engines, which promotes a firm’s business effectively.
* Reinforces the visitors’ trust as they read about the products & services the firm offers and the activities it indulges in
* Routes high quality one-way links to the organization’s website and helps in promoting sales
Articles are effective instruments through which firms can let the interested parties know the details of the products & services offered by them. By acquiring article submission services, a firm can present the prospective clients with the information it wants to provide them pertaining to their activities too. This way, well informed readers turn into customers and boost the sales as well as search engine ranking position. A company rendering article submission service makes sure that well written articles are submitted in the top article hosting sites on the web.
Few benefits of this articles submission activity carried out by renowned SEO service providers are listed below:
* Ideal sources of establishing one way links
* An apt substitute of link exchange and link exchange networks
* Less time consuming than link exchanging and directory submission practices in terms of getting back links to clients’ sites
* Attract visitors to customer’s online business site by cultivating their interest in the website’s content
About the Author
Ravi Sharma possesses an experience of more than 5 years in the field of Content Development at present he is working in http://i2k2sem.com. He has written some of the most-searched articles on the internet and been associated with the leading SEO Company in India as well as SEO Web Designing oriented company in India.